Product Research Impacts High-Value Products Offline

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Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be researched, rather than purchased online include cars, travel, laptop, flat screen TV, appliances, insurance, vacations, laptops, tablets, mobile phones, furniture,...
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E-Readers are the Highest Among Products More Likely to be Impulsively Bought

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Purchases of online products tend to be impulsive, low-value and habitual purchases, according to GlobalWebIndex’s “Commerce” report, published in late 2016.  Among the most popular products to be purchased, rather than researched online include e-readers, wine and spirits, headphones, DVD players, beauty products, fashion accessories, gifts, baby products, home hair products, shoes, skincare and perfume,...
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22 Percent Say They Use Social Media to Research Music Downloading

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Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the products they find and research online and wish to buy include: Music download, 22%; movie or TV download, 18%; mobile app, 16%; mobile game, 15%; movie or TV streaming service, 14%; e-book and music streaming...
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At Guardian, data scientists focus on the story data can tell

The key focus for The Guardian is understanding the importance of knowing its audience, Mary Hamilton, executive editor for audience at The Guardian, told delegates at the 2017  Big Data for Media Week conference in February.   Hamilton reflects that back in 2011, the main issue facing The Guardian was a lack of data, offering staff...
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Dow Jones explores burgeoning demand for data

The current forecast for data consumption is growing rapidly because the cost of data processing technology is getting cheaper, Clancy Childs, chief data officer at Dow Jones, explained to the audience of 200+ media executives attending the 2017 Big Data for Media Week conference in London in February.   “Data is growing faster than ever before....
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Data-driven product development is key to audience success at Washington Post

Shailesh Prakash, CIO and CTO of The Washington Post, kicked off a series of speakers at the 2017 Big Data for Media Week conference in London in February by sharing some of the Big Data tools that can help publishers succeed.   The American publisher currently has 100 million unique visitors per month just within...
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3 reasons Financial Times is winning at digital engagement

Financial Times, which recently created an audience development team in the heart of the newsroom, has had a huge boost in digital engagement. Tom Betts, the media company’s chief data officer, discussed FT’s recent success at the Big Data for Media Week conference on Thursday.   “The FT is winning when it comes to digital. More people than ever...
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More Than One-Third of Mobile Shoppers Use Ad-Blocking Software.

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More than one-third (43%) of all mobile online shoppers surveyed around the world have used ad-blocking software, and 34% are interested in doing this in the future, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Only 15% of the respondents said they do not use an adblocker on their mobile and are not interested...
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