The Guardian: Open and independent journalism on reader revenue

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Joanne Kuai 22, February 2019 | London The Guardian’s 10+ cross-disciplinary product teams use data and insight, product frameworks, objectives & key results (OKRs) and design thinking principles to drive revenue outcomes, says Sarah Laughton, Group Product Manager of Reader Revenue at the Guardian. Ms Laughton was speaking at the Product Development and Design Thinking...
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Data & AI for Media: Inspirations for AI-driven product development

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Joanne Kuai 22, February 2019 | London In the face of media industry’s next big disruption brought by the development of technology, it’s essential for the media companies to seek to drive revenue and expand audiences by leveraging data and artificial intelligence, says Martha Williams, CEO of World Newsmedia Network. Ms Williams was speaking at...
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Robot journalism drives subscriptions

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By Joanne Kuai “Record-breaking high price home sold in your city!” “Your local football team won 7:0 at the championship!” How do you know? Your robot journalists bring you the latest news! United Robots CEO Karlsson introduces how their automated content bots are writing up automatic real estate listings and thousands of sports texts every week,...
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Building a Personalized, Dynamic Paygate in Switzerland

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By Anisa Holmes   Today, the most successful paygate models are those that are highly personalized, dynamic, adaptable, and data-driven. But, they haven’t always been this way. In his presentation, Group Head of Digital Product at Neue Zürcher Zeitung (NZZ), Rouven Leuener, provided a quick look at the evolution of their paygate over the past...
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The Revenue Balancing Act: The formula for MittMedia’s digital advertising and reader revenue

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By Anisa Holmes   For those who believed reader loyalty was a thing of the past, MittMedia is proof of the opposite. MittMedia is an impressive media company, representing over half of Sweden’s territory, but what is most notable is how they built a stable subscription service and boosted ad revenue without alienating their readership....
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