Using data to redefine storytelling for mobile: Bailey Rosser

//
Posted By
/
Comment0
/
By Christi Warren Los Angeles-based Vertical Networks is a digital content studio that focuses on vertical, mobile-first storytelling with Generation Z as its target market. The mobile content creation studio publishes on platforms like Snapchat, and reaches about 40 million unique viewers monthly. What makes their content so successful is a deep interest in the...
Read More →

Product culture in news organizations — a path to a sustainable future for media: Anita Zielina

//
Posted By
/
Comment0
/
By Christi Warren For news products to be successful, they should be developed in-house with input from stakeholders across all sections of a news organization: business, design, tech, and editorial. As director of innovation and leadership at the Craig Newmark Graduate School of Journalism at CUNY, Anita Zielina studies the best ways for media companies...
Read More →

Creating news experiences people will pay for: Ryan Nakashima

//
Posted By
/
Comment0
/
By Christi Warren With digital ad revenue at a standstill for some news organizations, it’s becoming increasingly clear that media groups should focus their business models on earning the trust of their readers and developing subscriptions rather than clicks. At the Bay Area News Group, where Ryan Nakashima works as the product manager for digital...
Read More →

Ethical AI: Creating experiences that people will love and trust: Susan Etlinger

//
Posted By
/
Comment0
/
By Christi Warren The use of artificial intelligence is growing rapidly — the adoption of the technology tripled in the past year alone, with an estimated 37 percent of organizations now using some form of AI in their operations. As that pace increases, companies that use AI must begin to implement protocols to prevent bias....
Read More →

AI for Media: Getting the ethics and policy right: Kay Firth-Butterfield

//
Posted By
/
Comment0
/
By Christi Warren As media organizations grow their use of machine learning and artificial intelligence, the ethical deployment of those technologies must remain at the forefront. So said the head of Kay Firth-Butterfield, head of machine learning for the World Economic Forum, at the 10th Data & AI for Media Week at Microsoft in San...
Read More →

NewsUK – Leveraging Data and AI at News UK

//
Posted By
/
Comment0
/
Joanne Kuai 22, February 2019 | London The Times and the Sunday Times now as 508,000 subscribers, 263,000 of whom have digital-only subscriptions. The News UK-owned publisher has constantly leveraging Data and AI in driving subscriptions, delivering personalised content to subscribers and reduce churn rates. Michael Migliore, Head of Customer Value, News UK says in...
Read More →

News UK: ‘digital butler’ helps increase engagement

//
Posted By
/
Comment0
/
Joanne Kuai 22, February 2019 | London The Times of London and Sunday Times is developing its own self-learning algorithm to provide its subscribers with more personalised services, sending emails at the time and frequency most suited to their habits. The News UK-owned publishers developed this ‘digital butler’ to accelerate subscriptions growth and reduce churn....
Read More →

Visual Journalism Empowering Journalism at BBC

//
Posted By
/
Comment0
/
Joanne Kuai 22, February 2019 | London Journalisms are coming up with innovative formats to enhance audience engagement. At BBC, the Visual Journalism team brings interactive storytelling to the widest and most diverse audience possible by creating beautifully crafted, innovative, bespoke products, the team lift the BBC’s output above its competitors. Toby Cox, Software Engineering...
Read More →