Big Data & AI for Media – Big Data Media

Digital Media Subscription Master Class: Acquisition

Date24 Aug 2020

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Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription...

The future of enriching audience data with location data: Rob Jonas

Date06 May 2019

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By Christi Warren The Los Angeles-based Factual is a location data company that partners with major brands to better understand their audiences. “All things happen...

Cultivating a data culture — one step at a time — at the Los Angeles Times: Claire Peters

Date06 May 2019

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By Christi Warren Like many media groups, the Los Angeles Times is hard at work figuring out how best to leverage its audience data to...

KQED: Adapting for a changing audio space: Tim Olson

Date06 May 2019

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By Christi Warren KQED, the NPR-affiliate which provides news and analysis to the San Francisco Bay Area, is readying itself for a sea change. For...

Leveraging machine learning to automate image production and improve searchability for users: Alex Filipkowski

Date06 May 2019

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By Christi Warren Adobe uses artificial intelligence to build features that work and help users solve their problems. “Our vision is the computer and the...

Man and machine formula is a secret to McClatchy’s revenue success: Jennifer Williams and Darrell Kunken

Date06 May 2019

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By Christi Warren When Jennifer Williams and Darrell Kunken think about advertising at McClatchy, they first think about what ROI will mean for the user. “You’re...

How the San Francisco Chronicle and SFGate use data and AI to drive revenue: Ginger Neal

Date06 May 2019

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By Christi Warren Media companies should look at the ways Google, Amazon, Netflix and Facebook leverage data to target their audiences. That’s a methodology that...

Using Data and AI to inform creative: Josh Siegel

Date06 May 2019

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By Christi Warren In his role at Gannett | USA TODAY NETWORK, Josh Siegel leverages audience data and AI to better inform advertising design, to...