Machine learning: Powering advertising and audience
By Scott M. Scher, Columbia University “Independent News Media has fueled Ireland’s news conversation since 1908. A lot has changed from Linotype to digital, but the trust between IMN and its 1 million daily online users remains as strong as ever,” said Brendan Hughes, chief digital officer of Independent News & Media in Ireland. The... Read More →
Panel discussion: What’s next for the data-driven advertising business
By Ethan Wagner, Columbia University Kenneth Suh, COO of Unruly, opened the panel discussion with a scenario that pleases users and advertisers alike. Say that you are in the shower and realize that you are out of shampoo. For households that have a voice-activated AI product like Amazon’s Alexa or Google Home, imagine simply... Read More →
How AI has enabled more successful video advertising campaigns for Unruly
By Ethan Wagner, Columbia University It was only fitting that Kenneth Suh, chief operating officer of Unruly, an innovative online video marketplace, would begin with a video advertisement. Clocking in at nearly two minutes and taking viewers on an emotional roller coaster of highs and lows, the video—a spot produced for Unruly’s client Proctor... Read More →
How data is transforming the advertising landscape
By Ethan Wagner, Columbia University Tobias Bennett of LMC data-driven advertising exchange, represents a network of 77 media companies, that together represent 2,200 local media outlets that receive 3.4 billion monthly page views and count 15.4 billion monthly impressions. Overall, that makes LMC the 6th largest news media organization in the United States, Bennett said.... Read More →
Delivering right content on right channel to right user on Bing using AI
By Ethan Wagner, Columbia University Ting Cai, Director of Bing News at Microsoft, is tasked with leveraging AI to create a deeper engagement with the news component of the search engine. The mantra parallels Microsoft CEO’s own stance about AI in the industry: “AI isn’t’ just another piece of technology. It could be one... Read More →
Developing the formula for SCMP’s latest data-driven product, Abacus
By Scott M. Scher, Columbia University Hong Kong-based South China Morning Post’s mission is to lead the global conversation on China. Lee opened with an anecdote about the ability of sensationalism to attract customers’ attention, and how attention has driven product creation within media. Using AI and Machine Learning the South China Morning Post is... Read More →
Data-driven Product Development: Creating audience-first best practices Data-driven products for subscriber acquisition
By Scott M. Scher, Columbia University At Tribune Interactive, stakeholders are more comfortable with analytics than algorithms, and that there still needs to be a human element for a level of trust to remain with clients according to VP for data, Alejandro Canterero. Data scientists are a very precious resources. For Canterero and his team,... Read More →
Gaining profound insights from billions of news reading sessions using data and AI
By Scott M. Scher, Columbia University Parsley is a real-time web analytics company that has worked with more than 350 media companies over the last few years. Parsley allows an organization to understand audience attention online with a real time and historic view into what is happening with your content. This helps companies quantify what... Read More →
Dow Jones Data News and Analytics (DNA)
By Scott M. Scher, Columbia University At Dow Jones, the data team focuses on ensuring access to news and data and their goal is to leverage the cloud to accelerate innovation. They have moved their data archive to Google cloud and created a platform-agnostic solution allowing any enterprise client can facilitate text mining scenarios... Read More →
Audience Analytics: Building a solid foundation for engagement, new products and revenues
By Scott M. Scher, Columbia University Condé Nast faces four challenges: geography, culture, business models, and remit. A unique factor of Condé Nast is that it’s business is comprised from subscriptions, ads, education, and bars and restaurants. Being able to collect and understand data across these varying models has lead the organization to adopt the... Read More →